Every day another blogger or news outlet talks about how search engine marketing is dying or is dead. You can interchange any element of optimization in there as well and most of it is a matter of conjecture. Sure, there is an evolution going on, but a complete death to many of the components? That’s not true at all. In fact, the things that made marketing online great in the past are still alive and well, however, they are not the same. People fear change and since search engines are changing the way they rank a lot of sites, people are upset as to what they will have to do next in order to gain leverage in the right areas. You will find that if you hire a SEO firm, they will scoff and laugh at the notion that the world of marketing is dying.
Is Anything Dying In SEO?
As far as the death of anything related to SEO, the short answer is no. The long answer may indicate that certain things are antiquated, but that doesn’t mean that they cannot help you rank. For instance, many people were saying that meta data was no longer needed in regards to web development. As it turns out, some search providers still use this type of data within pages and therefore it’s a good thing to have in place. People forget that there is more than one search engine right now. Yes, Google is the biggest, but if you don’t market your site within the other engines, you will find that you are isolating yourself and competing with larger entities all the time. Spreading your reach across other engines will mean more diverse traffic, and possibly a corner of market share that is not going to go away any time soon. Imagine being #1 on the secondary search engines. That still translates into millions of hits to your page and possibly a great overall conversion rate.
Why The Constant Hype?
The reason why so many bloggers and pundits continue to push the panic button is simple, it increase readership. It increases readership time and time again as people are looking for more insider information as to whether or not their work within search engines is validated or not. The reason why this happened was because “gaming” the system was something that anyone could do at one point in the evolution of the internet. Since the evolution of algorithms and many different changes coming through the SEO pipeline have taken over the old guard, people still yearn to go back to those times online. Living in the past is not uncommon, but it is not something that should isolate your marketing opportunities. Just because this can help boost your traffic, doesn’t mean that you should perpetuate the myth or stereotype. Instead, make sure that you watch out for this, because it could give you the wrong impression of what works within the world of optimization.
How Does One Know Whether Or Not SEO is Dying?
The most important thing you can learn from all of the hype is simple, search engines are changing their algorithms. That means that search engine optimization is not dying, but rather evolving. An evolution of code, structure, link generation, content, and much more is occurring right now and that’s a good thing. That means that you will be able to optimize pages, get better results, and the end user will be able to find you when they search very specific keywords. In the past, you couldn’t get a lot of information on a lot of niche topics, but that’s changing today, and it’s one reason why a good firm will change the way you view the future of internet marketing for good.
The Hiring Process You Should Take To Get A Good SEO Firm
Simply typing in firms online will not help you get the right company to work on internet marketing. You will need to do more than that, you will need to find a way to leverage the information and hire the right people for your work. That means that you will need to break down what your wants and needs are before you spend any money. It’s easy to spend a great deal of money frivolously in regards to SEO because there’s a certain intangible quality to it. You need traffic, you need conversions, so the promises of a good firm will sound tempting, but that’s not a good thing.
To break down the solutions that you need most, write out a checklist of what you want out of a provider and then move forward with searching for providers that offer the services that you want. Make sure that you are selective in this regards, because if you are, you will end up making a huge jump forward within the world of marketing prowess. Don’t allow yourself to be fooled by hubris, cut through that by focusing on the world of optimization in a very unique rationale. If you work with a good company, you will have the longest reach amongst competition and the demise of marketing and anything else that gets hyped won’t worry you at all.